Katrina Scott
Marketing & Design Specialist
Creative Marketing & Project Management
Creative and highly organized marketing & design specialist with expertise in digital marketing, graphic design, and content creation. Proven track record of driving digital engagement, creating captivating educational content, and executing marketing campaigns that deliver measurable results. Seeking to bring strategic creativity, high level of initiative, and strong project management skills to a dynamic marketing team.
ABOUT ME
-
Adobe Creative Suite
-
Bilingual (French)
-
Clear communication
-
Content creation
-
Copywriting
-
Email marketing
-
Event coordination
-
Google Ads & Suite
-
Meta Business Suite
-
Microsoft 365 Products
-
Page layout
-
Photography
-
Print design
-
Professional proofreading
-
Project management
-
Storytelling
-
Videograpy
-
Visual art and design
-
WordPress
SKILLS & EXPERTISE
February 2024 - present
Marketing and Communications Coordinator
Abe's Garden Community
Nashville, Tennessee​
-
Supported a $3.1M increase in capital campaign funding through strategic marketing deliverables, including website content, event coordination, presentation support, grant application assistance, and personalized donor letters.
-
Leads the end-to-end processes of a triannual 8-page mailed newsletter, 4-page monthly print and digitial newsletter, and bi-monthly digitial newsletter, including interviews, content writing, design, and distribution.
-
Maintains a 74% average open rate for digital bi-monthly newsletters, surpassing the industry average by 33%.
-
Achieved a 160% increase in social media reach, 72% boost in interactions, 30% growth in link clicks, and 110% rise in followers within the first 90 days.
-
Collaborates with media and vendors to coordinate successful community events, ensuring seamless execution and high engagement.
August 2022 - February 2024
Graphic Design and Social Media Assistant
Taylor Beach Design
Nashville, Tennessee
-
Assisted with all facets of the design process from concept to production
-
Created and revised product and design mockups and onboards products to Shopify
-
Planned and created social media content including Instagram Reels, videos and motion graphics
-
Wrote engaging copy for social media posts, incorporating keywords to increase click-through
-
Automated messaging and newsletters through Shopify and Mailchimp, using website pop-ups to boost interaction
August 2017 - May 2021
Editor-in-Chief and Creative Directior
MTSU "Collage" Magazine Staff
Murfreesboro, Tennessee
-
Organized and oversaw publication production, design, layout, typesetting, and printing of 32-page award-winning magazine
-
Read and reviewed visual and literary art submitted for publication to select best works
-
Coordinated and supported staff of 40+, including facilitating in-person and virtual meetings with cross-functional teams
2019 - 2022
Graphic Designer
Accentuate, LLC
Knoxville, Tennessee
-
Translated client’s strategic goals into creative visual solutions, including web design and social media graphics
-
Redesigned client color palette, font kit, and content design
-
Produced consistent designs for presentations, workbooks, flyers, infographics, and ads
WORK EXPERIENCE
2025
2024
2023
2022
2021
2020
2019
2017 - 2021
Middle Tennessee State University
Summa Cum Laude; Buchanan Fellow (Highest Academic Honor)
Bachelor's of Art in Visual Art
Bachelor's of Science in French Language
Murfreesboro, Tennessee